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Most expensive Burger-world record set by Burger
King
[June
19] LONDON, UK--Burger King's £95 ($185 / €120) sandwich,
named simply The Burger - flame grilled Wagyu Beef, topped
with white truffles in an Iranian saffron and truffle bun
- sets the world record for the most expensive burger.
Photo:After
six months in development, Burger King has launched "The Burger,"
a limited edition hamburger selling for $185; Photo Courtesy
Burger King
(enlarge
photo)
Simply named The Burger, it combines Japanese
beef with white truffles, Cristal champagne onion straws,
Pata Negra ham drizzled in Modena balsamic vinegar, organic
white wine and shallot infused mayonnaise and pink Himalayan
rock salt.
The burger, the size and looks of a regular whopper,
is made out of ingredients from seven countries, from Japan
to France.
Customers can buy the sandwich at Burger
King's Gloucester Road branch in London. It can be
ordered through a Burger
King hotline from Thursday.
David Kisilevsky, vice president of marketing
at the fast food chain, said: "The Burger is an extension
of Burger
King's quality burger menu and is aimed at burger
aficionados, looking for the ultimate burger taste experience."
"It reflects our ongoing commitment to producing
the best quality burgers for a range of different pockets
and reinforces our quality credentials."
The secret to its strong taste? "Its massaged
Japanese Wagyu beef," Dowding said.
By lunchtime on the first day of The Burger's
unveiling, eight had been purchased, said Chef Mark Dowding,
the director of new product development and innovation for
the fast food chain. Dowding said he hoped that more than
100 would be sold by the end of the day.
All proceeds from the sale of the burger
will be donated to Help a London Child charity, which helps
children experiencing abuse and poverty.
The Burger beat the previous world record
for the most expensive burger, held by Daniel Boulud for the
DB Double Truffle Burger in New York, (1994) priced at $130.
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